The OEM gives you the playbook. We run the daily reps that make it stick.

Your factory training is good. Your floor is still leaking deals.

If you run a franchise store, you have access to the best new-car-sales training in the industry — by a wide margin compared to what most independents can buy. Quarterly factory events. Online product portals with hundreds of model-specific modules. Regional sales meetings. A field rep who's on-site four to six times a year. A national playbook that's been refined across thousands of stores. Your reps are getting more formal training than the average independent rep ever will.

And your floor is still leaking deals. Phone-up close ratio is flatter than it should be. PVR is below where the OEM benchmark says it could be. Veteran reps have plateaued. Green peas are taking longer to ramp than the factory benchmark suggests they should. Saturday meeting prep is winged. The 1:1s your GSM is supposed to run weekly with every rep are bumped most weeks by deal flow.

This is not a knowing problem. Your reps know what to do. They've been to the factory training. They've watched the OEM videos. They can recite the playbook. The gap is in the daily reinforcement — the practice volume, the phone-up drills, the post-deal debriefs. Every franchise GM and GSM knows that the factory events set the playbook, and the daily floor work is what makes the playbook actually execute. The factory events run four times a year. The daily floor work is supposed to run every shift. Most stores have a 4-times-a-year training infrastructure and a 0-times-a-week execution infrastructure underneath it.

DealerSpark.Ai is the execution infrastructure. Coach Maverick runs daily 1:1s, phone-up roleplay, real-time voice coaching, and Coach Debriefs on every lost deal — every shift, every rep, on a phone the rep already has in their pocket. We don't replace your factory program. We make it stick.

Why the factory program alone leaves a gap.

The OEM training program was designed around the factory's incentives — product knowledge, brand consistency, compliance, certification. All of those matter. None of them are exactly the same as making sure the rep on your floor closes the customer who walked in at 2pm on a slow Tuesday with a competing quote in his phone.

The OEM curriculum tends to be heavy on product, lighter on conversation. Reps come back from a factory event knowing every spec on the new model and still struggling to hold gross when a price-shopper presses them. The product knowledge is necessary — and not sufficient. Closing skill is a separate practice volume problem.

The cadence is also a structural mismatch. Quarterly events plus a couple of webinars plus the field rep visit gives your reps a high-energy training moment four to six times a year. Research on skill retention is consistent: high-intensity learning fades sharply within 72 hours unless reinforced. By week two after a factory event, the language the OEM trainer drilled is mostly back at baseline. By week six, it's gone. The next factory event is still two months out.

DealerSpark.Ai fills the gap between events. Maverick is on the rep's phone every shift, drilling the same conversations the factory trainer drilled — but daily, in 10-minute increments, with specific feedback on every session. The factory event provides the framework. Maverick provides the practice volume that makes the framework operational. Most franchise GMs find the combination produces measurably better outcomes than either alone.

Before. During. After. The full stack underneath your OEM program.

BEFORE: every rep on your floor runs a Maverick session before the first up of the day. Phone-up scenarios. Objection drills. T.O. setup. The customer who walks in at 10am meets a rep who's already practiced the tough conversation once today. The factory event from last quarter is being reinforced every shift instead of fading.

DURING: real-time voice coaching while the deal is alive. Your rep is mid-write-up on a customer who just hit a payment objection that wasn't covered specifically in the OEM training. He steps into the bullpen for 30 seconds, opens Maverick's Free Coach, performs the language he doesn't have. He goes back to the customer with the right words. That's coaching that wasn't available during a deal at most franchise stores — there's nobody available to coach in real time. Maverick is.

AFTER: the Coach Debrief is the moat. Every lost deal — the customer who walked at 4pm with a competing quote, the trade conversation that broke down, the F&I handoff that fumbled the menu — gets a full honest AI debrief. What was said. Where the deal turned. What language should have been used. The CRM gets auto-filled with the customer's specific detail. The follow-up email fires automatically with the right vehicle detail. Three things that fail on most franchise floors — fixed automatically.

The Coach Debrief is what separates DealerSpark.Ai from anything else available. It's live, shipped, and running today. The only debrief that doesn't let your reps lie to themselves — or you. After 30 days, your CRM data quality has measurably improved. The volume of cleanly-followed-up walks has measurably increased. Most franchise GMs find the CRM hygiene improvement alone justifies the seat cost.

How Maverick complements — not competes with — the factory program.

Every franchise GM who hears about a new training tool has the same first question: "Is the OEM going to have a problem with this?" The honest answer is: no, because Maverick doesn't replace anything the factory provides. We complement it.

Your factory product training stays exactly the same. Maverick doesn't teach product. Maverick teaches conversation skill — phone-up handling, T.O. choreography, objection language, value-build framing, save-a-deal language. Those are the categories where factory training tends to be lighter and where the gap between top reps and average reps shows up most clearly on a P&L. We sit in that gap.

Your factory portal stays exactly the same. Reps continue clicking through the OEM modules for product, certification, and compliance. Maverick adds the practice volume that the OEM portal doesn't deliver — because OEM portals are passive video and quizzes, not voice roleplay with feedback. Different format, different role.

Your field rep visits stay exactly the same. The relationship is valuable. The field rep brings energy, market context, and accountability. Maverick gives the field rep dashboards he's never had before — when he walks in for his quarterly visit, he can see exactly which reps have been training, which ones are coasting, and where the floor's specific skill gaps are. Most field reps find that data dramatically improves their visit and gives them something concrete to work with instead of a generic agenda.

The OEM relationship doesn't get disrupted. The factory program gets reinforced every shift instead of fading between events. That's a structural improvement, not a replacement.

What franchise GMs see on the dashboard that they didn't have before.

Your factory program gives you certification status, completion percentages on the OEM portal, and a quarterly visit recap from your field rep. That data is useful. It tells you who has finished what — not who is performing.

DealerSpark.Ai gives you performance data your factory program can't deliver. Sessions completed by rep. Active streaks. Phone-up roleplay completion rate. Phone close ratio trend. Walk close ratio. Coach Debrief volume. Score trends on the specific conversation skills your factory training is supposed to be installing — and you can see, rep by rep, whether the skills are actually showing up in real practice.

The most useful comparison most franchise GMs make after 30 days is between their reps' OEM portal completion data and their Maverick session data. The reps with high OEM completion and high Maverick activity are your high performers. The reps with high OEM completion and zero Maverick activity are the ones who clicked through the factory portal with the volume off — and that pattern correlates with flat close ratios more often than not. The Maverick dashboard surfaces a behavior pattern that the OEM portal alone can't.

Owner-level rollup gives the dealer principal a single screen showing every department's coaching activity. Sales floor: 9 of 12 reps active last week, 4 streaks above 14 days. F&I: both producers running clean. Service: 5 of 6 advisors active. Green means the machine is running. Red means somebody needs a conversation. That rollup is the visibility most franchise dealers spend years trying to build and never quite get.

The math for a franchise store.

Franchise economics are different from independent economics. Front-end gross is often thinner. Back-end is more material. Volume is higher. The math has to be done in franchise terms.

Take a 12-rep franchise sales floor at $149 a seat. That's $1,788 a month — $21,456 a year. Your average front-plus-back gross at most franchise stores is somewhere between $3,800 and $5,500 depending on your brand mix. One extra deal a month across the entire floor — not one per rep, one total — covers DealerSpark.Ai for the next 90 days. One extra deal per rep per month and you're looking at $45,000 to $65,000 in incremental monthly gross before the seat cost is paid back twice.

Phone-up math is the most defensible number. Your store is likely handling 200 to 400 phone-ups a month with industry-average close rates of 12 to 16 percent. Reps who train daily move that 3 to 5 points in 30 to 45 days. On a store doing 280 phone-ups a month at $4,200 average gross, a 3-point lift is roughly 8 extra deals a month — about $33,000 in incremental monthly gross at the same lead spend.

Compare that to the alternative. A traveling trainer outside your factory program runs $40,000 to $80,000 a year, plus travel, plus the days your reps are sitting in a conference room. On-site 4 to 8 days a month at most. Maverick is on the floor 24/7/365, no calendar conflicts, no scheduling, no factory-event interference. It runs alongside your existing OEM relationship.

The pilot is 30 days, three salesperson seats, full refund if usage benchmarks aren't hit. You watch the dashboard, you read the Debriefs on real walked deals, you see your reps' phone-up scores improve. Then you decide.

Onboarding a franchise store — week one to week four.

Day one, contract signed. We set up your dealership profile with franchise-specific configuration — the curriculum is configured around your brand's product mix, your typical lead sources, and the OEM-specific lender relationships your F&I team works with.

Day two, invites go out. Reps tap a link from their phone — no app, no IT ticket, no factory-portal login conflict. They complete a 10-minute intro session with Maverick. Plan emails generate. Your dashboard goes live.

Week one, Trust Foundation tier. Phone-up fundamentals, T.O. choreography, value-build language. Your most engaged reps are through the first three modules by Friday. By end of week one you've seen Maverick play a brand-aware customer roleplay end-to-end and read your first Coach Debrief on a real franchise lost deal.

Week two, the rest of the floor onboards. Saturday meeting prep activates and lands in your GSM's inbox by Friday morning. Streak data starts building. Monthly Plans are running for every active seat.

Week three, advanced modules. Objection handling, save-a-deal, dual-manager T.O. choreography. F&I seats can be added on the same platform with Coach Sterling. Service drive can be added with Coach Atlas if you want to roll the full store onto one coaching platform.

Week four, full month of data. Phone close ratio trend. Walk close ratio. PVR. You can see which reps are training and which ones are coasting. The factory portal completion data sits next to the Maverick activity data on the dashboard — the comparison surfaces a pattern most franchise GMs find immediately useful.

Why DealerSpark.Ai vs. what franchise stores already buy.

Most franchise stores have layered training spend already. The factory program. A regional 20-group relationship. A traveling trainer who comes in twice a year. An online video subscription somebody bought three years ago that nobody uses. The pattern is layered events with no daily execution layer underneath.

DealerSpark.Ai is the daily execution layer. Use the OEM program for product and certification. Use the 20-group for owner-level strategy and benchmarking. Use the traveling trainer for relationship and energy. Use Maverick for the daily roleplay that makes any of it stick on the floor every shift. Most franchise GMs keep all of it. They serve different layers of the same problem.

The honest comparison most franchise GMs skip is to themselves last quarter. Your reps came back from the last factory event with a binder of new language. What's the systematic measurement that any of that language is showing up on the floor today? For most franchise stores, the honest answer is uncomfortable. DealerSpark.Ai changes the answer — because the dashboard shows you, rep by rep, exactly which language is being practiced and where the gaps are.

30-day proof — what franchise GMs can point to.

At day 30 you have a dashboard with a month of training activity. You have phone-up roleplay completion data on every rep. You have at least 15 to 25 Coach Debriefs from real walked deals — each one with the customer's vehicle preference, trade detail, payment ceiling, and walk reason logged. You have at least one rep whose phone-up close ratio has measurably moved in the daily roleplay scoring.

Most importantly, you have a floor that's been coached every day for 30 days — for the first time in your store's history, probably, regardless of how strong your factory training is. The factory program is reinforcing instead of fading between events. Your veteran reps are practicing the same skills they were drilled on at the last regional event. Your green peas are ramping faster than the factory benchmark suggests they should.

If the lift doesn't show up in 30 days, full refund. Most franchise GMs decide on day 21 because the dashboard tells them everything they need to know by then.